It is true that video marketing is the new wave in online marketing, and especially for multilevel marketing businesses, but it is also true that it has to be done correctly. Just as in any other method of promotion, in video marketing also, it is important to tap the right nerves of the watchers so that they consider buying into the opportunity.
The following are the four most effective kinds of videos that you can make:-
Videos Describing the Product
These are short videos that speak briefly about the product. They are built more like PowerPoint presentations where the features, benefits, etc. are worked in a bullet format so that the viewer can understand them easily. For your online business promotion, you can use the video to explain the concept of the business telling people mostly what they will have to do and what they will get in return for that. Also, various statistical points like people who are already progressing with the network and making good incomes can be a part of the presentation videos.
Videos Reviewing the Product
These are subtler videos, but they do work for the business. You could get a third party review your business opportunity in a matter-of-fact manner. These videos have big impact because the people watching the videos think that your opportunity is big enough to merit a review. Reviews always help for branding, whether they are positive or negative. You will get a brand built up, and of course, most reviewers will highlight the positive points. Some entrepreneurs actually hire people to do reviews for them in the form of video presentations.
Videos Giving Instructions
The videos that give instructions are designed mostly like tutorial videos. They are helpful to the end user in a lot of ways because they show them how the product (or in this case, your online opportunity) works. The instructions need to be easy to follow. Such videos have the greatest possibility of being bookmarked so that people who have watched them once will keep watching them over and over again.
These work for promotion and for adding to your own publicity as a sponsor. You speak about the product and the video essentially captures you as you are talking. The effect here is that the viewer knows that you are a real flesh-and-blood person, capable of emotions and expressions and that they can do business with you.
There are different kinds of videos being used for online promotion. Consider which will be best for your business and go ahead with them.